Believe in Magic
Every winter, as the nights draw in and the first twinkling lights begin to glow in windows across the city, something quietly extraordinary begins to happen.
Anticipation builds.
Excitement grows.
Children start to dream.
Believe in Magic exists to make sure those dreams belong to every child.
This is AberNecessities’ winter campaign — created to ensure that children across our city wake up to the same sense of wonder, possibility and joy that defines the season, regardless of circumstance.
Because magic, at its heart, is simply a belief that the impossible is possible.
For many families, winter brings warmth, celebration and togetherness. For others, it brings difficult choices.
As temperatures fall and costs rise, everyday essentials can become harder to manage. When money is stretched, the small moments that make this season special can quietly slip out of reach.
Through our trusted network of health visitors, social workers and educators, children are referred to us from across the city. Each one is known, considered and carefully matched with a package created just for them.
Where The Magic Begins
What each child receives
Every package is prepared by hand at our headquarters, where our team and volunteers bring the campaign to life.
Inside, each child will find:
Thoughtfully chosen gifts
A carefully curated Christmas Eve box
New pyjamas
Winter essentials
Everything is selected with intention. Wrapped with care. Prepared with the joy of imagining the moment it is opened.
Take part
If you would like to be part of Believe in Magic — as an individual, a family or an organisation — we would love you to join us.
Together, we can ensure that when winter arrives and the lights begin to glow, every child across our city feels the same sense of wonder.
And that, in its simplest form, is what magic really is.